Kynd came to me with a simple ask: create some eye-catching collateral to help them celebrate an upcoming industry holiday on social media. Instead of going the usual route, I saw an opportunity to inject a little whimsy into the project. What started as a standard social post quickly evolved into a playful, stylized video featuring a fictional vending machine—one that dispensed more delight than snacks.

I leaned into creative freedom and imagined a world where branding and charm collide, using motion and cheeky design details to elevate the concept beyond the expected. The result? A bite-sized video that feels both fun and purposefully polished—perfect for grabbing attention in a scroll-happy world.

Every detail of the vending machine was designed to make the viewer smile and linger just a second longer. It wasn’t just about celebrating a holiday; it was about building brand love in a way that felt unexpected and distinctly Kynd.