When Ayr Wellness wanted to soften the look of their store’s grand, monolithic arches, they brought me in to work a little creative magic. The goal? Make these architectural giants feel less imposing and a lot more inviting—without losing their bold presence.

I designed a series of custom graphics that not only complemented the physical space but also infused it with warmth and personality. Each arch became an opportunity to express the brand’s identity in a friendly, approachable way—guiding guests in with visual cues that felt intentional and uplifting.

By combining thoughtful color palettes, subtle patterns, and clean typography, the final designs transformed heavy structures into branded moments of connection. It was less about decoration, and more about reimagining how space can welcome you in.