After experiencing a slight decline in sales, I initiated the Landroid Promo Campaign to revitalize interest in the Worx Landroid and support the forthcoming launch of the Worx Landroid Vision. The challenge lay in effectively showcasing the robotic mowers, which are not typically designed for consistent human interaction, making traditional photo shoots impractical.

To address this, I decided to leverage 3D renderings to present the Landroid in a variety of scenarios. The process began with collecting stock images that matched the intended environments where the product would be used. These images served as backdrops for rendering the Landroid in optimal positions. I then meticulously adjusted the renderings to ensure they blended seamlessly with the backgrounds, involving detailed color correction and fine-tuning in Photoshop to achieve a natural and cohesive look.

The result of the campaign was impressive: it led to a 110% increase in the market share for the Worx Landroid, significantly boosting consumer adoption of the new technology.