Leo Gasga — Jolli Face

Jolli Face

2019
Brand Identity
Jolli Face

Brand identity for a self-care service in Downtown Concord, NC.

Jolli Face, the epitome of facial care luxury in Concord, NC—an exciting venture where the canvas of creativity was wide open for the birth of a brand new identity. Stepping into the realm of aesthetics, I embraced the opportunity to sculpt a visual identity that would mirror the essence of Jolli Face.

The pastel color palette became the brushstroke for trustworthiness, friendliness, and an overall ambiance of feel-good vibes. Soft hues wrapped the brand in an embrace, adding a touch of glam to the visual narrative. It's not just about skincare; it's an experience in soft hues and glamour.

The choice of a monoline script proved serendipitous—an elegant dance of custom handwriting that seamlessly blended into the cutesy aesthetic of Jolli Face. Each curve and line bespoke a unique touch, creating a script that not only spoke but whispered the brand's identity with grace.

Embracing a fusion of classic Miami glam and modern design elements, Jolli Face emerges as more than just a service—it's an artistic expression. It's a tapestry of beauty that unfolds with each visit, a harmonious blend of aesthetics that not only pampers but elevates the soul. In the heart of Concord, Jolli Face isn't just a brand; it's an ode to beauty, glamour, and the artistry of self-care.

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