I developed a comprehensive brand identity concept for Fujifilm, exploring ways to modernize their visual identity while staying true to the brand's legacy. The concept featured fresh typography, updated color palettes, and versatile logo designs aimed at appealing to both professional and consumer audiences. Fujifilm was enthusiastic about the concept, praising how it balanced innovation with the brand’s core values.

As a leader in professional cameras, as well as large-format printers, I chose to take a creative and experimental approach. By pushing the boundaries of traditional design elements, I introduced a modern yet classic aesthetic that reinforced Fujifilm's position as an industry innovator while maintaining its iconic presence.