A few months ago, I was approached by the Greenworks marketing team to help produce an assortment of visual content to promote the new Greenworks 60-Volt Gen 2 products.

The original request was a package consisting of one full product teaser, four product teasers, and then one full reveal trailer. We would produce and upload one video every two weeks, up until the January 2020 in-store launch.

The teaser ended up generating a ton of excitement throughout social media, Greenworks decided to broadcast it via NBC and eventually on FOX during the Super Bowl.

I’m still in quite shock and disbelief, granted the original intent for this video was purely for social media use.